Shimano and IMBA Release New MTB Economics Study
IRVINE, Calif.
Enjoying the outdoors is as natural as riding a bike and Shimano American Corporation and the International Mountain Bicycling Association (IMBA) have teamed up to promote how important the activity is. Shimano is a major manufacturer of bicycle components and IMBA is a national advocate for responsible riding and trail construction. Together they are releasing the new document, The Economics and Benefits of Mountain Biking at the National Bike Summit in Washington D.C. March 4 – 6, 2008.
More than 1 in 5 Americans age 16 and over ride a mountain bike, and contribute $26 billion annually to the American economy while enjoying the sport. Kozo Shimano said, “We want legislators, policy makers and the public to understand how significant mountain biking is to both the economy and to keeping people healthy.” One recent cost benefit analysis concluded that every dollar invested in trails led to almost three dollars in direct medical benefit. The World Health Organization recommends riding a bike to reduce the risk of cardiovascular disease.
Mountain bikers are also dedicated conservationists who volunteer their time, labor and money to protect the natural and cultural resources where they ride. IMBA Executive Director Mike Van Abel commented, "From the beginning, IMBA members have embraced a stewardship ethic that benefits conservation of our natural lands and waters. This timely publication shows how that conservation mindset also gives back with economic benefits."
Scientific research has shown mountain biking to be a low impact environmentally sustainable activity with no more impact on natural resources than hiking, and far less than many other recreational activities.
Kozo Shimano added, “To put the activity in perspective, 50 million Americans ride a mountain bike – more than 1 ½ times the number of people who play golf. “
Copies of The Economics and Benefits of Mountain Biking can be obtained from IMBA by sending a request to info@imba.com.
Shimano media contact:
Devin Walton 970.443.7825
IMBA media contact:
Mark Eller 303.545.9011 X 115
website:
http://bike.shimano.com/publish/content/global_cycle/en/us/index/news_an...